Research In Motion (RIM), one of the well known mobile manufacturers and the manufacturer of BlackBerry devices is making its grounds strong in the SMB market in India. RIM has come up to this strategy as the major manufacturer Apple started dominating the shares of RIM in the enterprise market. As a matter of fact, RIM is aiming to hold on about 30 million SMB customers in the country while the Indian SMBs are likely to contribute about 22% to the GDP of India.
RIM has come up to a conclusion that a perfect solution for the SMBs will be a hosted model which is likely to grant packages according to the price that can offer cost effective packages. The BlackBerry venture acceptance is very much among manufacturing, professional services, education as well as IT-ITES segments. RIM, in collaboration with the Global Outlook which is a cloud-based business communication service provider has made the launch of the hosted BlackBerry Enterprises Server (BES) service for the SMBs in the country.
This service make the enterprise as well as SMB boards to influence the hosted services model for the MS Exchange 2010, the SharePoint 2010, the Lync 2010 and the BlackBerry services along with a pay per user format. BlackBerry Enterprise Server Express has collaborations with Microsoft Exchange 2010, 2007 and 2003 and Microsoft Windows Small Business Server 2008 and 2003. This collaboration is in order to grant secure, push-based, wireless access to email, calendar, contacts, notes and tasks and other business applications and enterprise systems to the users. This latest server software makes use of the same healthy security architecture which is found in the BlackBerry Enterprise Server.
This latest BlackBerry Enterprise Server Express software is to be granted free of charge so that it administers two key market opportunities. The first one is the software grants economical benefits to small and mid-sized businesses (SMBs) that wish the enterprise-grade security and manageability of BlackBerryA Enterprise Server without needing its complete advanced features.
The second is that more and more customers are going on buying BlackBerry smartphones and the free BlackBerry Enterprise Server Express software grants a solution with an affordable as well as effective cost. This facilitates the IT companies to look after the rising demand from employees capable of connecting their personal BlackBerry smartphones to their emails of official work.