On Thursday, the fifth largest and well known telecom company of the world named as the Bharti Airtel reported that it had sacked the rights for the exclusive mobile and video content for the European Football Championship – UEFA Euro 2012. This European Football Championship – UEFA Euro 2012 has kicked off since yesterday i.e. from June 8 and will continue till the 1st of July.
Now, with this facility of the Airtel, the customers of the Airtel which account more over 180 million can have access to the exclusive mobile and video content of the UEFA 2012. This mobile and video content will also include live streaming of the tournament and its matches and the Airtel customers will be able to watch the games of the top 16 soccer teams of Europe. The top 16 soccer teams of Europe will be including Germany, England and Portugal and these teams will be playing 19 matches to win the winner title and the Airtel customers will be able to watch these matches on their mobile devices being at any place.
Now, if you are an Airtel customer who wants to watch the live streaming of the tournament or matches, you just need to send a text message to the telecom company, the Bharti Airtel. This will cost a price of about Rs 40 per week for 80 minutes on a 2G network and for 40 minutes on a 3G network. Next, if you are an Airtel customer who is a Football fan, you can sign up for SMS updates and you will be updated on scores, goals and match analysis for Rs 3 per match day. You can also two video messages per day with the same cost in addition to six text messages on the match updates.
The customers can also win amazing prizes which cost a worth of about Rs 9,000 every week along with an all paid tour to the Old Trafford, the home of Manchester United which is a well known English football club. Well, football games are available for download at a cost of about Rs 99 per game and Airtel has also brought up the first football based mobile magazine of the country named as the MoFutbol. With this magazine, football fans can get photos and video news and stories about the tournament in High Definition.
The Bharti Airtel had been the title sponsor for the Champions League Twenty20 tournament last year and since then the company is continuously associating itself with different sports other than cricket. Since then, the Bharti Airtel has signed a five-year contract in order to sponsor the Indian Formula 1 Grand Prix.